They were six brothers geared up to start up business in the spring of 1911.

Six brothers in whom an astute, persevering mother believed wholeheartedly: Giuseppe, Giovanni, Filippo, Francesco, Domenico and Antonio Benelli.

The Benelli brothers’ dream was to build motorcycles. Eight years later, in 1919, their first engine became a reality: a 75cc two stroke that when applied to the front fork of a bicycle, failed to give the hoped-for results.


In December oF 1921, Benelli released their first real motorcycle, the “Velomotore”, a 98cc two-stroke lightweight produced in twO models, Touring and Sport (125cc), followeD by a 147cc version in 1923.

It was on a revved up version of that motorcycle that Tonino Benelli started to rack up the victories that would make the Pesaro producer a name across Europe. In 1926, Giuseppe Benelli designed a new motorcycle with a 175cc four-stroke engine, overhead camshaft commanded by an original “four gear train” and performance identical or superior to higher displacement motorcycles. In all, this combination would lead to the innumerable victories of Tonino Benelli, Italian Champion in 1927, 1928, 1930 and 1931.


An increased production and commercial success – the 175 was built in several versions upto 1934,

when Benelli released a 500 followed by a 250, both four-strokes – made it necessary to expand the factory, and in 1932 the Benelli brothers bought the premises of the Molaroni sawmill on Viale Principe Amedeo, now Viale Mameli.

In 1934, two new racing bikes were introduced, a 250 twin cam and a 500.


In 1940, Benelli brought out a 500 with side valves and a fantastic racinG bike –

an in-line four-cylinder facing towards the direction of the motion with double overhead camshaft and supercharger that would never compete on the track – but the outbreak of the war forced the company to produce solely military models.

The Pesaro manufacturer was at its apex, with about 800 employees in the factory, but the Second World War took a heavy toll, destroying the site. Allied bombings and plundering by the Germans reduced the large factory into a pile of rubble and empty sheds.

The Benelli brothers did not lose heart. Recovering machinery and equipment, their first commissions were to convert 1,000 military motorcycles, primarily British, left on allied battlefields into civil motorcycles. 1947 was also the year Benelli resumed racing.

1948 was an important year for the company. Benelli signed on the talented Romagnolo rider Dario Ambrosini and on October 14th the Benelli brothers announced their decision to restart motorcycle production.


The successes of the revitaliseD Benelli culminated in 1950 in Ambrosini’s victory in the 250 World Championship.

At the end of the 1940’s Giuseppe Benelli left the family company due to irreconcilable disagreement with his brothers and went on to design and produce Motobi motorcycles featuring the classic small and medium displacement two and four stroke engine with egg-shaped design. It was both a commercial success and a winner on the track with over 1,000 victories in the series derived races in the fifties and sixties.

Benelli’s production proceeded with the 1951 release of the Leoncino. Sales were a resounding success, assisted by the victory in 1953 of the first Motogiro d’Italia by Bologna rider Leopoldo Tartarini.


In 1961, the Pesaro motorcycle maker celebrated its first fifty years. The following year,to face the downturn affectinG the motorcyclE industry, the two marques Benelli and Motobi merged.

An epic set of years followed with Benelli clinching race after race, first with Grassetti, then with Provini and Pasolini on the 250cc four-cylinders, until claiming the second world title in 1969 with Australian rider Kelvin Carruthers.

In the 1960’s a wide range of models characterised the Benelli-Motobi production: from mopeds to the Tornado, a maxi 650cc twin-cylinder that was Benelli’s last original creation.


In 1972,Benelli was acquired by the Argentine entrepreneur Alejandro De Tomaso.

The new owner resurrected and expanded the range of models, presenting a series of multi-cylinder motorcycles with varying displacements, right through to the prestigious 750cc six-cylinder – the first series production motorcycle with six cylinders available on the market – in addition to building a new and modern production plant.


Competition from Japanese makers was fierce and their products more technically advanced. Decline set in, slowly but inescapably.

By 1988, Benelli was on its knees. Coming to the rescue of the celebrated marque was Pesaro manufacturer Giancarlo Selci, owner of the Biesse Group, who took over Benelli on October 23rd 1989. With a fresh start, production focused on the moped market with models Così, Devil and Scooty. For Benelli, the skies seemed to have cleared, but after the initial euphoria, the future once again looked uncertain.


Jumping on the Benelli saddle in 1995 was the Merloni Group based in Fabriano, which acquired the majority stake of the historic marque.

Andrea Merloni, son of Vittorio, was tapped to take the reins of the new company and its revival started with an aggressively styled scooter, the 491. Ambitious projects were put on the drawing board, and after several models of scooters, the maxi-sized motorcycles hit the market, including the Tornado, a 900 cc three-cylinder that even entered the track to race in the Superbike championship, and the TnT, a 1130cc three-cylinder. Yet again, however, the good times faded and Benelli found itself in a crisis.


IN December 2005, Benelli became the property of the Q.J. Group.

Winner of the motorcycling industry award as exporter of the year, Quianjiang is a corporation headquartered in Wenling, where 14,000 workers annually produce over 1.2 million two-wheeled vehicles a year, and over 2 million engines, in an ultra modern factory the size of a city.

670,000 sq. m of covered surface are utilised for production, which is supplied with sophisticated numeric control machines for machining of components imported from Germany, Italy and the U.S.

Besides the main production of motorcycles and scooters, the company, which possesses a capital of over $750 million and is listed on the Chinese Stock Exchange, has also produced quads, electric bicycles, lawn mowers, golf carts, generators, pumps and other lawn and garden equipment since 1999.

Approximately 20% of production is designated for export, the U.S. and Europe included. Quianjiang also prioritises quality and in 1997 received the international certification ISO 9001.With new capital flowing in and a synergy established between Italy and China, Benelli Q.J. is now working on numerous projects that should give a boost to the Pesaro producer on the Italian and international markets.


IN 2014 Benelli began marketing the new BN300 or TNT300 engine of BN302,

a line two cylinder, 4-stroke electronic fuel injection and timing with overload system doublecamshaft and 4 valves. Means performance observed in the data of power and torque, respectively 37 Hp (27 kW) at 11500 rpm and 27 Nm (2.75 kgm) at 9000 rpm.

In 2014, Benelli opened its new center of design in China, formed by specialists of design and young passion students of motorcycle design from different countries, also invites other specialized and technicals, drivers of each country where the brand is present, to participate in processes of design that can adapt and develop products designed for regions that require adjustments espeicales for achieve the highest level of performance.

For the 2015 and 2016, Benelli is already planning to launch new engines which include technological breakthroughs in terms of fuel consumption and power, light materials. It is confirmed, Benelli DUE 750c.c and new TNT 899 will launch in global markets at the end of 2016

Benelli thinks in it’s renovation of Brand image, look and style of its sales points and services with a mission to revolutionize the after market and give its users not only a product of design and quality a complete integration between the machine, the driver and services on-line full integrated and connected with technical services areas and divisions.